The reason for the campaign is that cases of kidney cancer has risen by a third in the past 10 years in England and the death toll has increased by 7%, with around 3500 deaths in 2011.
The rise is likely to be related to a rise in unhealthy lifestyles, with smoking and obesity, known risk factors .
However, early diagnosis would cut death rates. If diagnosed early the one year survival rate for kidney cancer is almost 97%, compared to 32% if diagnosed late
So if you see blood in your wee, tell your doctor. Better safe than sorry